Digitisation creates new working areas

The job title of “chief technology officer” is common parlance in the IT world. If we hear the term “social media manager,” we can imagine what the individual does – the same is true of a big data scientist. It’s a little tougher with a content marketing manager, data strategist, mobile developer, network planner, or even a feel good manager. All of these are job descriptions that wouldn’t be around if it wasn’t for digitalization. And that’s just the beginning.


The new is always the enemy of the old

Whenever we talk about digitalization, it sets some people to prognosticating doom, gloom, and destruction. The loss of job positions, the division of society into digital winners and digital losers. This kind of thinking doesn’t do much to highlight the chances digitalization offers. It creates entirely new jobs, jobs we couldn’t even conceive of today. About half of the positions that exist today were unknown 25 years ago. And most jobs in which people will be working in another 25 years don’t even exist yet. Nevertheless, one in three employees in our country fears industry 4.0.


Economist and Deloitte: advancements create jobs

A study by the Economist and accounting firm Deloitte provided some occasion for optimism. It proves that the advances since industrialization have created more jobs than they have eliminated. It is true that the number of physically demanding jobs is decreasing. However, service jobs and scientific jobs have continually grown over the last 140 years – as have earnings.


Digital skills highly paid

Which brings us back to the job titles we mentioned at the beginning of this post. For there is one thing they all have in common: they are all well paid or very well paid, and applicants are scarce – meaning competition for talent is correspondingly fierce.


That’s reason enough for companies to offer these individuals a few things: current IT tools, for instance, apps that support them in their positions instead of adding extra tasks; applications which enable both mobile work and collaboration across borders; automated workflows instead of boring routine paper-pushing. An enterprise content management system should be at the top of the shopping list for any corporation for just this reason – and if you build it, the talent will come.